Gold Medal

dnata Travel Group UK B2B encompasses four brands – our flagship brand Gold Medal, and our three specialist brands: Pure Luxury, Cruise Plus and Incredible Journeys.

Gold Medal creates tailor-made long-haul holidays, from beach escapes to city breaks and multi-centre explorations. Pure Luxury are experts in ultra-luxury travel, providing bespoke experiences with elevated benefits designed to meet the exact specifications of customers. Cruise Plus specialises in cruise and stay itineraries that deliver exceptional value and choice. Incredible Journeys offers touring and adventure holidays designed for those seeking something extraordinary.

Across all our brands, we're committed to supporting our valued travel agents with industry-leading expertise, low deposits, product training, FAM trip opportunities and an industry-leading reward scheme.

We are proud holders of several industry awards, with our most recent wins including:

• 2026 Best Long-Haul Operator, Travel Weekly Globe Travel Awards

• 2025 Long Haul Operator of the Year, SPAA Awards

• 2025 Star Long Haul Operator of the Year, Travel Bulletin Star Awards

• 2025 UK & Ireland Company of the Year, TTG Media Travel Industry Awards

• 2025 Agents Choice, TTG Media Travel Industry Awards

• 2025 Agents’ Favourite Long-Haul Tour Operator, Travel Gossip Awards

• 2025 Agents’ Favourite Travel Brand, Travel Gossip Awards

• 2025 Agents’ Favourite Trade Sales Team, Travel Gossip Awards

• 2025 Best Flight Only Provider, Globe Travel Awards

• 2025 Best Long-Haul Operator, Globe Travel Awards

• 2025 Above and Beyond Award, Celebrity Cruises Agent Appreciation Awards

• 2024 Long Haul Operator of the Year, SPAA Awards

• 2024 Star Long Haul Operator, Travel Bulletin Star Awards

• 2024 Agents’ Favourite Supplier Call Centre, Travel Gossip Awards

We are a member of the Association of British Travel Agents (ABTA) and all our flight-inclusive holidays are financially protected by the ATOL scheme. Our ATOL number is 2916.