Genesis

Welcome to Genesis, a global luxury automotive brand that delivers the highest standards of performance, design, safety, and innovation while looking towards a more sustainable future.

As our name implies, Genesis embraces creation. We believe that every drive deserves to be a discovery. We strive to create the finest automobiles and related products and services for connoisseurs around the world, and to make a positive difference to our customers’ lives.

Genesis designs customer experiences that go beyond products, embodying audacious, progressive, and distinctly Korean characteristics within our unique “Athletic Elegance” design identity.

With a growing range of luxury models—including the G90, G80, G70, GV60, GV70, and GV80—Genesis aims to lead the age of electrification by focusing on a dual electrification strategy involving fuel-cell and battery EVs, starting with our G80 and GV60 electric models. We have stated our commitment to becoming a 100% zero emission vehicle brand by 2030 and to pursuing carbon neutrality by 2035.

Since our initial launch in Korea, Genesis has emerged in key global markets including North America, Europe, China, Australia, Russia, and the Middle East, establishing a strong relationship with customers around the world.