FreeState

FreeState are experience designers.

What we do

Working across physical and virtual environments, and spanning a multitude of sectors, including hospitality, retail, workplace, education, infrastructure and urban design, we help create integrated experiences for the world's greatest cities, buildings and brands.

Why we do it

We live in the age of the experience. Whether it’s of the workplace, education, city making, mass transport systems, or retail, entertainment and hospitality, people want more than the top-down, one-size-fits-all approach that characterises many of the places we live, work and play in. Physically or virtually, we hanker after places, products and services made for us. Seen this way, experience design’s no luxury: it’s an absolute necessity.

How we work

Whether making a single building, a transport hub, a digitally integrated campus, a bank, or indeed an entire neighbourhood, we begin with people. We work in partnership with the client and the intended user. Together, we programme or storyboard the ideal journey across time. Together, we create beautifully relevant destinations. And together, we manage the ongoing experiences of those destinations, ensuring that they remain relevant now and later.

Where we come from

For us, a place, service or product is nothing without people. We are its stories, its built programmes, its life. Attractive and involving, the fascinating otherness of the experience is designed to be overturned by our need to engage with it. In doing so, we become a part of it. We make it our own, and when we do, we celebrate it; we champion it; and we remember it. Think people. Think programme. Think place.

Part of international design practice HASSELL, FreeState has studios in London, Sydney and Melbourne.