FP7 McCann

We build brands that move people and markets through the radical creativity of Truth Well Told™

We don’t make campaigns, we build brands. We don’t follow trends, we uncover enduring human truths. That has been the promise of Truth Well Told since our founding in 1912 – a promise we renew every day as an iconic brand that builds the world’s most iconic brands through finding the truth and telling it well.

Truth Well Told unites our 10,000+ people across 100+ countries, as does our commitment to Conscious Inclusion, which upholds the highest standards of bravery, integrity and generosity.

Named one of the World's Most Innovative Companies by Fast Company in 2025 and 2024, McCann was the most awarded agency at Cannes Lions 2023 and ranked Most Effective Agency Network by the Global Effie Index 2023, 2022, 2021, 2020 and 2019.

The agency network has been consistently recognized for its standout creativity, effectiveness, and culture; recent highlights include being the no 1 agency in the UAE according to Cannes Global Ranking Report 2025, no. 1 most awarded agency in MENAT at Cannes Lions 2023, no. 1 MENAT agency at NY Festivals and the Webby Awards 2023, Agency of the Year at the MENA Effie Awards for eight consecutive years and receiving the prestigious Great Place To Work accolade in 2023, 2024 and 2025.

Has 15 offices across 13 countries. Services include fully integrated marketing solutions, advertising, digital and production. The agency is a multi award winner including several Cannes Golds.