Foodstuffs Precision Media

Introducing Foodstuffs Precision Media! We're creating Aotearoa's largest omnichannel retail media network, powered by dunnhumby science.

Unlike many other media platforms, Retail Media consistently delivers measurable results against brand and sales objectives. Partnering with us is about more than advertising – we ensure that you can precisely connect with customers from their sofa to store so that they can interact with your brand in a personalised and effective way. We want to create a superior customer experience. Here’s how we do it:

National cross banner campaigns

Reach your ideal audience at scale with campaigns across our New World and PAK’nSAVE retail networks. Use the behavioural insights from over 200m transactions a year to identify the right customers and exactly where they shop to deliver incremental growth.

Insight-led media planning

Data-led decisions that grow sales. With Foodstuffs Precision Media, every campaign strategy is based on a deep understanding of how customers engage with your products and brands. We’ll provide insights which identify the opportunity for growth, along with the best customers and relevant locations to target.

Closed-loop measurement

We measure every campaign and are provide timely, transparent results. Our team gives you a 360° view of campaign performance across the customer and brand KPIs which align to your objective. We know how important it is for you to understand the real brand and sales impact of your campaign, our measurement and analysis helps you see the ‘why’ behind your campaign to continually optimise performance.

Full-service offering

We’re with you every step of the way. Your dedicated media planner is here to help, from insights to action to campaign performance. Our media operations team and channel experts manage every aspect of campaign delivery across multiple channels and retail formats, providing clear data on compliance and ensuring that your brand lands with customers as expected.