First Supply LLC
Wholesale in United States
Overview
Established in La Crosse, WI, First Supply® is the largest Wisconsin-based wholesaler, with 53 upper Midwest locations, including 29 First Supply distribution branches, 5 First Waterworks branches, 1 Central Distribution Center, 14 Gerhard’s Kitchen, Bath and Lighting stores, and 4 Kohler Signature Stores by First Supply. Founded in 1897, First Supply is a 5th-generation, family-owned, single-source provider employing over 650 people and offering HVAC, builder, plumbing, lighting, waterworks, industrial PVF, pump, well, and septic supplies.
Midwest Locations:
Appleton, WI; Birmingham, MI; Brainerd, MN; Brookfield, WI; Cedar Rapids, IA; Champlin, MN; Delafield, WI; Delavan, WI; Detroit, MI; Dubuque, IA; Eau Claire, WI; Edina, MN; Green Bay, WI; Janesville, WI; Kenosha, WI; La Crosse, WI; Madison, WI; Milwaukee, WI; Oak Creek, WI; Oshkosh, WI; Overland Park, KS; Owatonna, MN; Platteville, WI; Plover, WI; Racine, WI; Rhinelander, WI; Rochester, MN; Rockford, IL; Sheboygan, WI; South St. Paul, MN; Tomah, WI; Wausau, WI; West Bend, WI; Whitefish Bay, WI; Winona, MN; Central Distribution Center in La Crosse, WI; and coming in 2025 — our new state-of-the-art Distribution Center in West Salem, WI.
We are:
Family Owned and Operated — Since 1897
2024 Top Workplaces Industry Award Winner
#33 Premier 150 Segment Leader — Supply House Times (2024)
WaterSense® and Energy Star® Partner
We have been selected for the following honors:
Top Workplaces Honor from USA Today (2025)
#59 Wisconsin 75 Top Privately Held Companies (2023)
ASA Member Safety Recognition Award (2021)
AD Award for eCommerce Leadership in North America (2021)
Joe Poehling receives ASA Fred Keenan Lifetime Achievement Award (2021)
Katie Poehling Seymour receives ASA Alice A. Martin Woman of the Year Award (2020)
Kohler Global New Product Partner of the Year (2019)
First Supply is a proud supporter of:
Habitat for Humanity
United Way
American Heart Association's Go Red for Women
Operation Rise and Conquer
Tagline
Where Tradition Meets Innovation
EMPLOYEES
501-1,000 employees
FOUNDED
1897
HQ
Madison, WI
TYPE
Privately Held
Location
- Street
- 6800 Gisholt Drive
- City
- Madison
- Region
- WI
- Postal code
- 53713
- Country
- United States
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FAQ
What is the company name?
firstsupply.com is the website of First Supply LLC.
What is the industry of the company?
First Supply LLC (firstsupply.com) is in the Wholesale industry.
What products and services does the company offer?
First Supply LLC (firstsupply.com) lists these specialties: HVAC, Plumbing, Waterworks, Industrial, Builder, Municipal, Well & Septic, Hydronics, Refrigeration, Distribution, Pipe, Valves, Fittings, Water Heaters, Kitchen, and Bath.
When was the company founded?
First Supply LLC (firstsupply.com) was founded in 1897.
How many employees does the company have?
First Supply LLC (firstsupply.com) has 501-1,000 employees.
What is the company type?
The company type of First Supply LLC (firstsupply.com) is Privately Held.
Where is the company headquartered?
First Supply LLC (firstsupply.com) is headquartered in Madison, WI.
What is the address of the company?
The address of First Supply LLC (firstsupply.com) is 6800 Gisholt Drive, Madison, WI, 53713, United States.
What are the social media accounts of the company?
The social media account of First Supply LLC (firstsupply.com) is LinkedIn.
Social media