First Choice Global Sales and Merchandising Group

First Choice Global Sales and Merchandising is a national sales management and merchandising agency built for manufacturers who are serious about growing their retail and international presence.

We represent brands in the Personal Care, Beauty, and Lifestyle categories — managing everything from the first buyer conversation to the last shelf reset.

What we bring to the table:

• National retail coverage across mass, dollar, IBS, and specialty channels

• Dedicated sales rep teams who know the buyer and the buyer's priorities

• Merchandising execution that keeps your product visible, stocked, and competitive

• Active distribution in 8 international markets across the Middle East, Africa, and Europe

• 300+ years of collective industry experience across our team

• A culture built on Integrity, Passion, Accountability, Collaboration, and Tenacity

International demand for U.S. beauty brands has never been stronger. Distributors are actively seeking brands with domestic track records — and the window to establish global distribution before your category gets crowded is open right now. U.S. beauty exports to the Middle East alone exceeded $495M in 2022 (U.S. Census Bureau).

We work best with manufacturers who want a partner who shows up, follows through, and knows how retail actually works.

Headquartered in Memphis, TN. Serving manufacturers and retailers nationwide — and globally.

Ready to grow your retail or international footprint? Connect with us here or email contact@firstchoiceglobalsales.com.