Farmasi

75 Years of Beauty, Wellness & Empowerment

FARMASI is a global beauty and personal care powerhouse, with over seven decades of experience in the industry. We are a proudly international manufacturer, retailer, and direct-selling company—offering innovative products across Beauty, Personal Care, Wellness, and Home Essentials.

Our story began in the 1950s with the visionary Dr. Cevdet Tuna, a pioneer in the health and beauty space. His commitment to quality, science, and empowerment laid the foundation for what FARMASI is today—one of the fastest-growing direct selling companies in the world, with a community of over 1 million Influencers.

Headquartered in Ömerli, Istanbul, surrounded by lush forests and nature, our vertically integrated production facility spans over 500,000 m². With five high-tech factories dedicated to personal care, makeup, fragrances, plastics, and laminated tubes, we proudly manufacture more than 1,000 high-quality products—all under one roof.

Our diverse portfolio includes everything from color cosmetics and fragrances to skincare, household products, and nutritional supplements. Beloved sub-brands include DR. C. TUNA for skincare and targeted treatments, Mr. Wipes for household care, and Nutriplus for wellness.

Every FARMASI product is developed to meet the highest international standards and is certified by leading global organizations including GMP, FDA, HALAL, and ISO 9001.

In 2010, we entered the world of direct selling with one mission in mind: to change lives. Chairman of the Board, Omer Hakan Tuna, believes that through our business model, anyone—regardless of background—can build their dream life. Today, FARMASI operates in more than 40 countries and continues to expand, empowering entrepreneurs around the world to write their own success stories.