Expanly

Retail businesses know which categories to grow, which stock needs to move, where margin matters and which launches deserve support. Advertising platforms mainly see clicks, conversions and historical performance.

That gap shows up in budget allocation. Retailers commonly find that 20–30% of product advertising spend is not aligned with current business priorities.

Expanly is the business interface between retail strategy and marketing execution. It brings catalog, commercial and advertising data into one shared priority model, so leaders, ecommerce teams, paid marketing specialists and agencies can work from the same decisions.

Discover — See where your advertising budget goes today and where it has drifted from the business plan.

Define — Turn commercial priorities into dynamic Business Rules. Products move between High, Standard and Low Priority as the data changes.

Deliver — Publish approved priority signals through Google Merchant Center, keep them current and review what changed.

Your existing stack stays in place. Agencies and paid marketing specialists keep control of campaigns. Detailed business data stays in Expanly; Google receives only the approved priority label needed for execution. Important changes remain under human approval.

Google delivery is available now. Meta activation is coming next.

Connect in about 30 minutes. First rules can be ready the next day. Visible change often appears in about two weeks.

€20M+ annual ad spend guided. 1M+ products prioritized. 20+ markets served.

Reima improved profitability by 32% in a 19-day A/B test. Scandinavian Outdoor grew sales by 32% year over year, with ROAS up 5.7%. Swappie improved efficiency by 20% in the first month.

Innovator of the Year, eCom Summit & Awards 2025.