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dentsu Sports Analytics

Data Infrastructure and Analytics in United States

Overview

We help rights holders and brands understand fans, assess value and measure the impact of sponsorship across the sports and entertainment landscape.

dentsu Sports Analytics is a new global offering bringing together the best of dentsu’s sports and entertainment measurement, research, data, and analytics capabilities from MKTG Sports + Entertainment (MKTG), Sponsorship Research International (SRi) and dentsu International’s Merkle.

Built on 30 years of experience delivering custom fan research and sponsorship measurement for some of the world’s leading sports and entertainment properties and brands.

Supercharged fan and consumer insights leveraging some of the world’s richest data sets.

Powerful proprietary methodologies for quantifying fan receptivity, the impact of sponsorship IP on marketing, and return on sponsorship investment.

And now leveraging the market-leading audience targeting and activation platforms of Merkle, one of the world’s largest and most advanced data analytics and customer experience businesses, as well as dentsu’s broader data and media analytics capabilities.

Tagline

Sponsorship Analytics for the Global Sports & Entertainment Industry

EMPLOYEES

51-200 employees

FOUNDED

—

HQ

Norwalk, CT

TYPE

Privately Held

Location

Street
50 Washington St, CT 06854
City
Norwalk
Region
CT
Postal code
06854
Country
United States

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FAQ

What is the company name?

dentsu.com is the website of dentsu Sports Analytics.

What is the industry of the company?

dentsu Sports Analytics (dentsu.com) is in the Data Infrastructure and Analytics industry.

How many employees does the company have?

dentsu Sports Analytics (dentsu.com) has 51-200 employees.

What is the company type?

The company type of dentsu Sports Analytics (dentsu.com) is Privately Held.

Where is the company headquartered?

dentsu Sports Analytics (dentsu.com) is headquartered in Norwalk, CT.

What is the address of the company?

The address of dentsu Sports Analytics (dentsu.com) is 50 Washington St, CT 06854, Norwalk, CT, 06854, United States.

What are the social media accounts of the company?

The social media account of dentsu Sports Analytics (dentsu.com) is LinkedIn.

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