CVS Media Exchange (CMX)

At CVS Media Exchange® (CMX®), the omnichannel media platform of CVS®, we empower brands to forge meaningful connections with shoppers at CVS — the #1 trusted retail pharmacy.

With first-party loyalty data from over 90 million addressable ExtraCare® members, CMX leverages predictive shopper insights to drive measurable outcomes and create personalized one-to-one interactions that shape how consumers discover essential brands.

Built on 25 years of ExtraCare loyalty data and long-standing reliability, we connect brands with CVS’s most valuable shoppers — offering flexible, accessible campaign access through innovative managed and self-service solutions. With local reach at national scale, CMX drives hyper-relevant multi-channel engagement that bridges digital and in-store activations while closing the loop on reporting and measurement.

We are pioneers of measurement and transparency — delivering actionable, industry-leading solutions with a commitment to campaign accuracy, effectiveness, and outcomes.

Customers come to CVS for everyday items that make their lives healthier, happier, and more productive. By partnering with CMX, brands can reach our most loyal, valuable shoppers — advancing your brand’s health while supporting our customers on their wellness journeys.

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