Chery Australia

Chery is a global automotive manufacturer at the forefront of innovation and technology. Founded in 1997, Chery is one of the largest exporter of motor vehicles, exporting to more than 80 countries with over 15 million vehicles sold worldwide. In addition to automotive manufacturing, the Chery global group is diversified across 7 major industrial sectors including aviation, shipping and components.

Driving Innovation: Chery’s Australia’s CEO Lewis Lu

Lewis Lu commenced his role as Chery CEO in March 2024, and his strategic focus is based on building Chery’s credentials around technology and innovation. Since assuming the role of CEO Lu has embraced a business strategy based the Chery brand’s technology, design, and value-based product, achieving unprecedented sales volume which has made Chery Australia’s fastest growing car company in 2024. (106% increase year on year – Oct 2024)

With a degree in Engineering, Lu entered the auto industry in 2014. Stints at Lincoln China and BAIC International in South Africa honed his expertise, preparing him to take on the challenges of leading Chery in a rapidly evolving industry.

A Bold Strategy for the Future

Under Lu’s leadership, Chery has embraced a strategy centred on technology driven development, with the Chery range of vehicles showcasing the latest innovation in design, safety and connectivity. For the future, Lu’s vison will focus on the introduction of new energy vehicles, including EV’s, PHEV’s and HEV’s.

“We’re not just building vehicles; we’re creating solutions for the future of mobility,” Lu says, encapsulating his forward-thinking philosophy.

Looking Ahead

As the automotive industry continues to evolve, Lu is determined to keep Chery at the forefront of innovation. Through the implementation of product, localisation and talent strategies, Lu seeks to expand Chery’s presence in the Australian & New Zealand markets and steer the company into an exciting future.