CARIOCA

For over 70 years, CARIOCA has been inspiring creativity through color.

Founded in 1954 in Settimo Torinese, Italy, CARIOCA has grown from a trusted manufacturer of writing instruments into an internationally recognized brand, present in more than 90 countries. Our products accompany generations of children as they learn, create and express themselves, while increasingly inspiring teenagers, artists and creative enthusiasts around the world.

At CARIOCA, we believe that creativity is a universal language. It helps children develop, encourages self-expression and brings people together across cultures. This belief drives everything we do, from designing innovative products to supporting educational and artistic initiatives that celebrate imagination and creative freedom.

Our portfolio combines iconic bestsellers, such as our Made in Italy Superwashable markers, with innovative product lines developed for artists, illustrators and creative professionals. Every product is designed to offer outstanding performance, maximum safety and a fun, engaging creative experience.

Quality, innovation and responsibility are at the heart of our business. We continuously invest in product development, sustainable materials, eco-friendly packaging and responsible manufacturing processes to reduce our environmental impact while maintaining the highest standards.

Beyond our products, CARIOCA actively supports projects that promote education, creativity and visual culture worldwide, partnering with schools, museums, international events and the creative community.

Today, our mission is to Empower Children's Creativity, encouraging children and people of all ages to imagine, create and color their world.