CarbonTrac

CarbonTrac is a nutrition intelligence platform embedded inside supermarket apps, turning the loyalty data retailers already collect into personalised health recommendations for every shopper, automatically.

67 million nutritional profiles sit unused in UK supermarket loyalty programmes. Retailers know exactly what you buy every week. Nobody is using that data to help you eat better. CarbonTrac does.

Our AI reads a shopper's purchase history, estimates their nutritional status across 32 nutrients, and surfaces condition-specific recommendations - swaps and additions, inside the app they already use. No new download. No behaviour change. For online shoppers, recommendations appear at checkout as one-click swaps. For in-store shoppers, purchases are tracked through the loyalty card and a personalised breakdown appears in the app after each shop.

The platform supports 15+ medical conditions: Type 2 diabetes, high cholesterol, IBS, anaemia, and more, with logic built to WHO and NHS guidelines. Every recommendation is simultaneously optimised for nutritional adequacy and lower carbon footprint. Healthier choices are almost always lower-carbon ones. The planet benefits automatically, without anyone being asked to care about it.

Licensed to grocery retailers on a B2B SaaS model. Backed by the UN ITU, UNESCO, WHO/Europe Public Health Innovation Platform, and UN FAO World Food Forum. 25+ international awards.