BTS Europe

At BTS we turn strategy into action - at scale, and in the flow of real work.

We're a global professional services firm that partners with the world's leading organizations to close the gap between ambition and execution. Founded in Stockholm in 1986 by Henrik Ekelund, BTS was built on a conviction that still drives us: capability is built through experience, not lectures. We were the first consulting firm to bring business simulations to market, putting leaders inside real decisions, with real consequences, long before "learning by doing" became a buzzword.

Today, under CEO Jessica Skon, we're focused on the next era of performance. AI is rewriting how work happens and how value gets created. We help organizations move beyond top-down strategy execution by empowering frontline teams to experiment, innovate, and reinvent how work gets done - then aligning leadership to scale those breakthroughs across the enterprise.

Our approach is hands-on, practical, and built on co-creation. We work shoulder-to-shoulder with leaders, test ideas in live environments, and embed change directly into how the organization operates. No binders that gather dust. Just capability that sticks.

What we do:

Strategy execution and business transformation

Immersive business simulations

Leader readiness and development

Executive and team coaching

Business acumen and mindset building

Go-to-market strategy and sales enablement

Talent assessment, succession, and workforce capability

AI activation, workflow redesign, and enterprise reinvention

Innovation strategy and capability building

For 40 years, BTS has been the trusted partner to more than 1,200 organizations worldwide, including over 40 of the world's 100 largest corporations. Our clients include Microsoft, SAP, AT&T, Chevron, Coca-Cola, Unilever, Citigroup, Salesforce, and Tencent.

Founded 1986 · 1,200+ professionals · 36+ offices · 6 continents

Europe · North America · Middle East · Africa · Asia-Pacific · Latin America