BSH Home Appliances Middle East

At BSH, we strive to improve your quality of life at home through our exceptional brands, high-class products, and exceptional solutions.

BSH Home Appliances is one of the world's leading home appliance companies and the largest home appliance manufacturer in Europe. With an extensive portfolio of 11 brands, BSH manufactures appliances for a wide range of consumer needs. Alongside the global brands Bosch, Siemens[1], Gaggenau and Neff, the brand portfolio includes the local hero brands Thermador, Balay, Coldex, Constructa, Pitsos and Profilo, as well as the Junker label.

Leading the way all over the world. Founded in 1967, BSH was established as a joint venture between Robert Bosch GmbH (Stuttgart) and Siemens AG (Munich). BSH has been under the sole ownership of Bosch Group since January 2015. In its over 55 years of history, BSH has grown from a German exporter into one of the world's leading home appliance manufacturers. With around 62,000 employees worldwide, BSH reached turnover in 2021 of around 15.6 billion euros. With Home Connect, BSH offers the world’s first cross-brand smart home hub which works with and supports the rapidly growing ecosystem of connected home appliances and customer-centric services for a special future experience in the kitchen.

In Middle East, BSH sells and markets a complete portfolio of kitchen appliances under the Bosch, Siemens and Gaggenau brands. The regional headquarters located in Dubai.