Boots Media Group

Boots Media Group (BMG) is a leading retail media network agency in Europe, founded in 2021 by Boots UK, the UK’s number one Health and Beauty retailer, alongside retail media pioneers SMG.

Our vision is simple: to be the go-to media partner in health, wellness and beauty. With Boots’ trusted name and first-party insight at the heart of what we do, we help brands and shoppers connect in meaningful ways.

Backed by data from 17 million Advantage Card members, we understand the UK’s health, beauty, and wellness consumer better than anyone. We can follow their journey online and in-store – giving you precision targeting, clear measurement, and proof of the path from first view right through to sale.

Our toolkit is designed for every brand, whatever the size or ambition. With expert strategy and campaign advisors and deep category knowledge, we know how to plan, activate, and deliver campaigns that win the moments that matter most.

And because we’re part of Boots – the UK’s most trusted health and beauty destination – your brand gains instant credibility and access to high-intent shoppers who are truly ready to buy.

We’re your path into Boots – With Your Brand. For Life.