BNP Paribas Personal Finance

BNP Paribas Personal Finance is a major player in consumer credit in France and Europe, offering a wide range of consumer lending products. A 100% subsidiary of the BNP Paribas Group, the company provides, through its brands Cetelem, Findomestic, and Alpha Credit, a comprehensive range of personal loans available in stores, at car dealerships, or directly to customers through its contact centers and online platforms.

Trusted by 25 million customers across 21 countries, BNP Paribas Personal Finance relies on 16,000 employees and boasts 107 billion euros in outstanding loans at the end of 2025.

For many years, BNP Paribas Personal Finance has pursued an active partnership strategy with retail brands, automotive manufacturers and distributors, e-commerce sites, and other financial institutions (banks and insurance companies). These long-term collaborations rely on its deep integrated services adapted to its partners’ operations and business strategies - with key partnerships including Apple, Jaguar Land Rover, Stellantis, MediaMarkt, as well as Bank of Nanjing and Geely in China.

To support its customers and partners, BNP Paribas Personal Finance is committed to promoting access to more responsible and sustainable consumption.

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