Bluegrass

Founded over 27 years ago, Bluegrass Digital is an independent digital delivery partner that designs, builds, and runs complex digital platforms and products for ambitious organisations.

We specialise in long-term platform ownership and embedded delivery, helping clients scale with confidence through senior engineering, disciplined delivery, and human-led, AI-enabled workflows.

Our teams work across the full product lifecycle, from strategy and design through to build, optimisation, and ongoing support. We focus on creating platforms that are reliable, scalable, and designed to evolve, not one-off solutions.

We deliver digital platforms across web and mobile using modern front-end frameworks, API-first architectures, and cloud-native delivery. Our work spans enterprise CMS and DXP platforms, ecommerce, custom software, and mobile applications for both B2B and B2C organisations.

Bluegrass is an Umbraco Gold Partner and Optimizely Silver Partner, with deep experience delivering content-driven and experience-led platforms using Umbraco, Optimizely, and related ecosystems. We design platforms that integrate seamlessly with broader digital estates and support long-term growth.

Our delivery is underpinned by the Azure Cloud platform and modern DevOps practices, enabling secure, scalable, and well-governed solutions. We use AI to enhance delivery speed, quality, and consistency, while keeping accountability, judgement, and ownership firmly in human hands.

With offices in London, Cape Town, and Johannesburg, we support clients globally, from funded scale-ups to large enterprises. We are a BEE Level 2 rated company.

We are trusted to deliver and support digital platforms for organisations including Allan Gray, Coronation, Monster Energy, Kenya Airways, Dineplan, MultiChoice, Johnson & Johnson, and others.