Benetton Group

Benetton Group is one of the world’s most recognized fashion companies, present in major international markets with a network of around 2,700 stores.

A responsible Group that looks to the future and is committed to the environment, people’s dignity and the evolving dynamics of society.

Since 1965, the Company has maintained a strong identity grounded in style, color, authentic fashion, and quality at democratic prices, reflected in the vibrant personality of its brands: United Colors of Benetton, Sisley and Jean’s West.

Innovation has always been central to Benetton’s history, from color to store design, from a unique commercial network to groundbreaking global communication.

While international in scope, Benetton remains deeply connected to its roots in the Veneto region through cultural initiatives and long-standing engagement in sports, promoting shared values, community and wellbeing.