Basamh Group

In 1948, our founder, Sheikh Ahmed Saeed Basamh, worked his way from a store employee to an owner, and along with his brothers and sons established Basamh Trading Company (BTC). BTC quickly became a trusted distributor for market leading brands, fostering multi-decade long exclusive distribution agreements with Nestle, General Mills and S.C. Johnson as well as manufacturing joint ventures.

With the same passion and commitment, the Goody brand was created. It was one of the first to provide quality food products, like mayonnaise and peanut butter, in the country. For more than 50 years now, Goody has been a market leader in multiple food categories, becoming the most penetrated household brand and ranking in the top two most chosen brands in Saudi Arabia.

Being part of the Basamh Group is about staying ahead. One of our fastest growing HoReCa companies, SFS, is proof of that. It has progressed from a catering department to a full-fledged Food Solutions service provider. With SFS, we distribute high quality products to hotels, restaurants, and cafes across the country, serving our customers with solutions and expertise that add constant value.

In 2018, we embarked on a journey to create a growth powerhouse combining the expertise and resources of our companies into the Basamh Group. Providing strategic guidance, best-in-class services and resources, synergy across subsidiary companies, and opportunities for further growth, Basamh Group continuous its journey to create an ecosystem of people and companies that pioneers breakthrough practices.

The Basamh Group’s story is a true testament to the power of growth - through people. Inspired by the growth of a humble man’s vision, the people of Basamh Group have shaped a culture of excellence, partnership, and family spirit within its very core. We are tirelessly exploring and innovating opportunities for growth, with a passionate and fearless team who are continuously challenging what is possible.