Axia Beauty

VidaCorp is now Axia Beauty Group. AXIA is the international beauty division of DBG Health, uniting a portfolio of beloved Australian brands - MCoBeauty, Nude by Nature, Esmi and Poni as a united global house of beauty brands. Operating as the global arm of the business, Axia Beauty has a presence across ANZ, the US (New York), UK (London) and Europe (Germany, The Netherlands, Belgium), delivering accessible, high-performance beauty at scale.

We bring together product innovation, brand strength and commercial excellence to meet consumers wherever they are and wherever they're headed. Our values - Pioneering, Accountability, Collaboration and Tenacity, shape how we show up every day: for our teams, our partners and our customers.

At our core, Axia Beauty is built on a simple but powerful belief, that high-quality, trend-forward beauty should be within everyone's reach. Across skincare, cosmetics and beyond, our portfolio of distinctive brands each carry their own identity while sharing a common mission: helping people look and feel their best, without the premium price tag.

What makes it all possible? Our people. Talented, passionate and deeply connected to our brands, they move fast from idea to action and never lose sight of what matters most - the customer.