AWE

Since 2010, AWE has been the world’s #1 XR and AI community, helping connect, educate, and enable commercial growth and market adoption across the ecosystem. We do this through major events in the USA, Europe, and Asia, the Auggie Awards, educational programs, and meetups in over 30 cities.

AWE features personal AI, physical AI, and robotics, alongside the full spatial spectrum, from AI smartglasses to Augmented Reality (AR), Mixed Reality (MR), and Virtual Reality (VR). The event includes an expo floor with hundreds of exhibitors where participants experience the latest demos from leading companies and startups. Our program spans over a dozen tracks covering Fortune 500 case studies, digital twins, reality capture, enabling technologies, developer and creator tools, policy, XR gaming, location-based entertainment, immersive video, a narrative art festival, and the latest research.

AWE offers a curated experience for every audience, from platforms and solution providers to enterprises, governments, startups, and investors. This includes specialized solutions for various verticals, such as industrial and manufacturing, retail and e-commerce, defense, life sciences, healthcare and wellness, AEC and the built environment, transportation and energy. Our community brings together thousands of peers, including brands, builders, developers, manufacturers, studios, artists, academia, and global media, through meaningful networking and dozens of side events.

The 2026 theme, “I, Spatial: Humans Empowered by Spatial AI,” offers a human-centric alternative to giving unchecked responsibility to AI. It is an identity for those seeking to restore human agency in an AI world and a commitment to building a future that is responsible, ethical, and equitable. This is a call to action for the ecosystem to show what “I, Spatial” means on the biggest stage in the XR world.

Upcoming Events:

AWE USA | Long Beach, California | June 15 - 18, 2026

UnitedXR | Bruxelles | December 7-9, 2026