All Shapes

All Shapes is a product design and development studio that builds habit-forming subscription apps.

We specialise in products designed for daily use — not just initial download. Our discipline is subscription product transformation: taking a business, an audience, or an existing app and building the product infrastructure to monetise through recurring revenue. This includes pricing strategy, onboarding design, paywall optimisation, behavioural design, and retention mechanics.

We work with:

– Businesses in health, wellness, and education building their first digital product

– Companies with existing apps that have retention or monetisation problems

– Education companies and content creators building subscription learning platforms

– Larger agencies who need a specialist for habit-forming product design

We handle the full product lifecycle: strategy, user research, UX/UI design, native app development (iOS, Android, web), brand design, and post-launch iteration. We don't do templates, white-label builds, or one-off marketing sites.

Key work:

– Five Minute Journal (Intelligent Change): 60k+ MAU, 4.8 stars, 25k+ reviews, Apple App of the Day, 10+ year partnership

– RNT Fitness: One-to-one coaching transformed into scalable education platform

– The Doctor's Kitchen: Brand, app, and ecosystem from scratch with direct Apple editorial partnership

– Welbeck Health: Clinical-adjacent product in regulated healthcare

– Allen's Camera: E-commerce transformation for an established retailer

Multiple apps we've built have been featured as Apple App of the Day and App of the Month. We've worked directly with Apple on marketing assets.

Our team: 30+ specialists across Germany, UK, Czech Republic, and India.

We also produce Changing Shapes, a podcast exploring how technology shapes culture, hosted by Tom Horak.

Start a project: allshapes.io/contact

Podcast: changingshapespodcast.com

Newsletter: changingshapespodcast.substack.com