About
"If food is the essence of man, then Rice is its very being."
Tong Seng Produce Pte Ltd is Singapore’s leading rice importer and exporter, enriching lives with a trusted variety of daily staples. Since launching the SōngHè brand in 1990, we have remained committed to delivering fresh, safe, and high-quality rice that brings peace of mind to every meal.
As The Rice People, we are committed to preserving rice culture while evolving to meet diverse market needs — supplying rice, oil, sugar, flour, and fibre, supported by dependable service and tailored solutions for our partners.
Our Vision:
To become Singapore's premier rice importer and the foremost exporter of premium quality rice globally.
Our Mission:
To provide consumers quality rice that enriches their lives with a peace of mind whilst promoting the rice culture to future generations.
Our Core Values:
Integrity
Responsibility
Discipline
Initiative
Details
- Tagline:
- Singapore’s leading rice importer & exporter, enriching lives with a variety of rice & trusted staples since 1990.
- Industry:
- Wholesale
- Company size:
- 51-200
- Headquarters:
- Singapore
- Org type:
- Self-Owned
- Founded:
- 1990
- Follower count:
- 551
- Employee count:
- 18