5-6-11 Sports Merchandising

5-6-11 is a sports merchandising company that helps clubs turn their identity into products fans love. We act as an outsourced merchandising department for clubs and federations, providing end-to-end solutions from concept to fan.

With nearly 20 years of experience in global sportswear, brand management and club merchandising, our team understands both the business and the emotion of sport.

Our services cover the full value chain:

• Merchandising strategy & collection planning

• Product design and development

• Sourcing, production & quality management

• Licensing & commercial structures

• Retail and e-commerce support

We work with ambitious organisations that want to grow their merchandise revenues without building large internal teams. From first sketch to final delivery, 5-6-11 creates scalable, fan-centric merchandise programs for clubs worldwide.